ALFONSO MARTINEZ

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Hi, I'm Alfonso.Hi, I'm Alfonso.
Hi, I'm Alfonso.Hi, I'm Alfonso.
Hi, I'm Alfonso.Hi, I'm Alfonso.

I am a results-driven Product & UX leader with 16+ years of experience in scalable design systems and multi-platform experiences. I’ve led impactful projects at Net2Phone, Meta, and Cryptoys, engaging billions of users daily.

I build, mentor, and scale design teams — delivering intuitive products that don’t just work, but lead markets.

How I Can HelpHow I Can Help
How I Can HelpHow I Can Help
How I Can HelpHow I Can Help

01.

Outcome Oriented Design

I design experiences that don’t just look good—they drive business impact. Every design decision is rooted in user needs, data insights, and measurable success, ensuring products engage, convert, and scale.

02.

Strategic Product Thinking

I connect UX with business strategy, shaping product roadmaps that align with market needs, user behaviors, and long-term growth. My focus is on building scalable, adaptable solutions that evolve with users and technology.

03.

Multi-Platform UX

I design cohesive, user-friendly experiences across devices and emerging platforms. Whether it’s native mobile apps, responsive web interfaces, or AR interactions, I focus on usability, accessibility, and consistency to ensure seamless transitions across touchpoints.

04.

Design Systems

I develop scalable, modular design systems that drive consistency, speed up development, and bridge design and engineering workflows. By integrating design tokens, component libraries, and best practices, I ensure teams can iterate faster while maintaining brand integrity.

05.

Prototyping & Interaction

I bring ideas to life through detailed, interactive prototypes, reducing risk and aligning teams before development. Whether refining micro-interactions or designing complex workflows, I ensure every experience is intuitive, engaging, and validated.

06.

Data-Informed Design

I conduct user research, usability testing, and data analysis to inform design decisions, ensuring products solve real user pain points. I translate qualitative and quantitative insights into actionable design strategies that optimize engagement and retention.

07.

Team Leadership

I lead, mentor, and scale design teams, fostering collaboration between UX, engineering, and product teams. I drive alignment across disciplines, ensuring design thinking is embedded into the product development process.

08.

Whimsy & Delight

Great design isn’t just functional — it’s memorable. I infuse storytelling, animation, and thoughtful micro-interactions to create delightful, engaging moments that make products stand out.

ExperienceExperience

OnChain Studios

Chief Experience Officer

06/2021 – Current

  • Led an 18-person design organization spanning mobile, web, AR, AI, and gaming, fostering cross-functional collaboration to deliver the first 100% COPPA & GDPR compliant Web3 platform, unlocking new revenue streams through expanded accessibility and attracting a younger demographic

  • Orchestrated design of user-centric onboarding experience to increase non-Web3-native user adoption, removing traditional web3/crypto frictions to grow non-Web3-native users from 3% to 37% within 3 years 

  • Conceived and launched 2 secondary-marketplaces to allow kids and adults to sell and trade their digital collectibles, maintaining privacy, security, and compliance while achieving 96% user participation and a 32.6% boost to revenue within the first 30 days

  • Spearheaded evolution of Cryptoys’ limited-edition Drop model to enable concurrent product lines, transitioning to persistent ecommerce platform resulting in a 66.8% revenue increase

Meta

Senior Product Designer

03/2020 – 06/2021

  • Redesigned Facebook’s In-App Browser to meet evolving iOS 14 privacy standards, modernizing its interface and mitigating potential revenue impact by achieving a 93% opt-in rate for critical consent touchpoints and a 72% increase in user engagement

  • Created and maintained a comprehensive design system for the In-App Browser to accelerate feature development, driving 100% adoption across 23 cross-functional teams, increasing total approved projects within the surface by 25%

  • Led UX research initiatives to help drive user engagement in the In-App Browser, prioritizing key features like Site Info, Save, & Share, driving significant value for Facebook’s advertising platform by boosting ad signal capture by 39%

  • Championed the adoption of Figma to foster greater cross-functional collaboration and accelerate product development cycles, leading workshops and creating training resources that increased employee adoption by 22%

Obsidian Security

Lead UX Designer

12/2018 – 03/2020

  • Drove user-centered design for Obsidian’s security platform by conducting extensive UX research and stakeholder interviews, informing the creation of high-fidelity mockups and wireframes, resulting in a 20% increase in user task completion rate and faster stakeholder alignment

  • Led development of a comprehensive design system for Obsidian’s cybersecurity application, empowering security officers with customizable dashboards and dynamic data visualizations, resulting in a 35% reduction in UI development time 

  • Championed accessibility best practices to ensure a usable experience for all security officers, craftingaccessible text, contrast, and colorblind-safe colors for the Obsidian design system to achieve 100% WCAG 2.1 AA compliance 

  • Developed and implemented a clear contribution model for the Obsidian design system to foster long-term scalability and maintainability, providing documentation guidelines to enable seamless collaboration between designers and engineers, resulting in a 20% reduction in design handoff issues

Net2Phone

Director of Product Design

01/2017 – 11/2018

  • Redesigned Net2Phone’s platform to improve usability, consolidating four products into a seamless enterprise experience, driving user adoption and expanding the customer base by 64.7% 

  • Spearheaded creation of a multi-platform design system to increase development efficiency and consistency, standardizing components and reusable patterns, achieving 100% adoption across 6 cross-functional teams and reducing development time by over 50% 

  • Reimagined enterprise onboarding flow to decrease sales timelines and increase self-service model, simplifying the setup experience for customers to increase subscription revenue by 87% to $5.9M

  • Managed the growth and development of a 30-person design organization, providing mentoring, advanced training, and weekly team critiques resulting in a 30% increase in productivity and 40% reduction in project turnaround time

LiveNinja

Chief Design Officer

01/2011 – 01/2017

  • Spearheaded the product vision and design for LiveNinja’s initial web and mobile applications, launching a fully functional MVP within 3 months and securing $500k in seed funding

  • Recruited, mentored, and scaled a cross-functional team of 8 designers, engineers, and marketers, accelerating product development cycles by 20% and increasing user engagement by 40% within 6 months 

  • Championed a user-centered design approach, conducting user research that informed the improvement of sign-up flows, increasing onboarding speed by 45% and new user registration by 35% 

  • Directed product strategy and evolution over six years, establishing partnerships with companies like Warby Parker, Dyson, Samsung, & Apple, culminating in a successful acquisition by IDT Telecom

ExperienceExperience

OnChain Studios

Chief Experience Officer

06/2021 – Current

  • Led an 18-person design organization spanning mobile, web, AR, AI, and gaming, fostering cross-functional collaboration to deliver the first 100% COPPA & GDPR compliant Web3 platform, unlocking new revenue streams through expanded accessibility and attracting a younger demographic

  • Orchestrated design of user-centric onboarding experience to increase non-Web3-native user adoption, removing traditional web3/crypto frictions to grow non-Web3-native users from 3% to 37% within 3 years 

  • Conceived and launched 2 secondary-marketplaces to allow kids and adults to sell and trade their digital collectibles, maintaining privacy, security, and compliance while achieving 96% user participation and a 32.6% boost to revenue within the first 30 days

  • Spearheaded evolution of Cryptoys’ limited-edition Drop model to enable concurrent product lines, transitioning to persistent ecommerce platform resulting in a 66.8% revenue increase

Meta

Senior Product Designer

03/2020 – 06/2021

  • Redesigned Facebook’s In-App Browser to meet evolving iOS 14 privacy standards, modernizing its interface and mitigating potential revenue impact by achieving a 93% opt-in rate for critical consent touchpoints and a 72% increase in user engagement

  • Created and maintained a comprehensive design system for the In-App Browser to accelerate feature development, driving 100% adoption across 23 cross-functional teams, increasing total approved projects within the surface by 25%

  • Led UX research initiatives to help drive user engagement in the In-App Browser, prioritizing key features like Site Info, Save, & Share, driving significant value for Facebook’s advertising platform by boosting ad signal capture by 39%

  • Championed the adoption of Figma to foster greater cross-functional collaboration and accelerate product development cycles, leading workshops and creating training resources that increased employee adoption by 22%

Obsidian Security

Lead UX Designer

12/2018 – 03/2020

  • Drove user-centered design for Obsidian’s security platform by conducting extensive UX research and stakeholder interviews, informing the creation of high-fidelity mockups and wireframes, resulting in a 20% increase in user task completion rate and faster stakeholder alignment

  • Led development of a comprehensive design system for Obsidian’s cybersecurity application, empowering security officers with customizable dashboards and dynamic data visualizations, resulting in a 35% reduction in UI development time 

  • Championed accessibility best practices to ensure a usable experience for all security officers, craftingaccessible text, contrast, and colorblind-safe colors for the Obsidian design system to achieve 100% WCAG 2.1 AA compliance 

  • Developed and implemented a clear contribution model for the Obsidian design system to foster long-term scalability and maintainability, providing documentation guidelines to enable seamless collaboration between designers and engineers, resulting in a 20% reduction in design handoff issues

Net2Phone

Director of Product Design

01/2017 – 11/2018

  • Redesigned Net2Phone’s platform to improve usability, consolidating four products into a seamless enterprise experience, driving user adoption and expanding the customer base by 64.7% 

  • Spearheaded creation of a multi-platform design system to increase development efficiency and consistency, standardizing components and reusable patterns, achieving 100% adoption across 6 cross-functional teams and reducing development time by over 50% 

  • Reimagined enterprise onboarding flow to decrease sales timelines and increase self-service model, simplifying the setup experience for customers to increase subscription revenue by 87% to $5.9M

  • Managed the growth and development of a 30-person design organization, providing mentoring, advanced training, and weekly team critiques resulting in a 30% increase in productivity and 40% reduction in project turnaround time

LiveNinja

Chief Design Officer

01/2011 – 01/2017

  • Spearheaded the product vision and design for LiveNinja’s initial web and mobile applications, launching a fully functional MVP within 3 months and securing $500k in seed funding

  • Recruited, mentored, and scaled a cross-functional team of 8 designers, engineers, and marketers, accelerating product development cycles by 20% and increasing user engagement by 40% within 6 months 

  • Championed a user-centered design approach, conducting user research that informed the improvement of sign-up flows, increasing onboarding speed by 45% and new user registration by 35% 

  • Directed product strategy and evolution over six years, establishing partnerships with companies like Warby Parker, Dyson, Samsung, & Apple, culminating in a successful acquisition by IDT Telecom

ExperienceExperience

OnChain Studios

Chief Experience Officer

06/2021 – Current

  • Led an 18-person design organization spanning mobile, web, AR, AI, and gaming, fostering cross-functional collaboration to deliver the first 100% COPPA & GDPR compliant Web3 platform, unlocking new revenue streams through expanded accessibility and attracting a younger demographic

  • Orchestrated design of user-centric onboarding experience to increase non-Web3-native user adoption, removing traditional web3/crypto frictions to grow non-Web3-native users from 3% to 37% within 3 years 

  • Conceived and launched 2 secondary-marketplaces to allow kids and adults to sell and trade their digital collectibles, maintaining privacy, security, and compliance while achieving 96% user participation and a 32.6% boost to revenue within the first 30 days

  • Spearheaded evolution of Cryptoys’ limited-edition Drop model to enable concurrent product lines, transitioning to persistent ecommerce platform resulting in a 66.8% revenue increase

Meta

Senior Product Designer

03/2020 – 06/2021

  • Redesigned Facebook’s In-App Browser to meet evolving iOS 14 privacy standards, modernizing its interface and mitigating potential revenue impact by achieving a 93% opt-in rate for critical consent touchpoints and a 72% increase in user engagement

  • Created and maintained a comprehensive design system for the In-App Browser to accelerate feature development, driving 100% adoption across 23 cross-functional teams, increasing total approved projects within the surface by 25%

  • Led UX research initiatives to help drive user engagement in the In-App Browser, prioritizing key features like Site Info, Save, & Share, driving significant value for Facebook’s advertising platform by boosting ad signal capture by 39%

  • Championed the adoption of Figma to foster greater cross-functional collaboration and accelerate product development cycles, leading workshops and creating training resources that increased employee adoption by 22%

Obsidian Security

Lead UX Designer

12/2018 – 03/2020

  • Drove user-centered design for Obsidian’s security platform by conducting extensive UX research and stakeholder interviews, informing the creation of high-fidelity mockups and wireframes, resulting in a 20% increase in user task completion rate and faster stakeholder alignment

  • Led development of a comprehensive design system for Obsidian’s cybersecurity application, empowering security officers with customizable dashboards and dynamic data visualizations, resulting in a 35% reduction in UI development time 

  • Championed accessibility best practices to ensure a usable experience for all security officers, craftingaccessible text, contrast, and colorblind-safe colors for the Obsidian design system to achieve 100% WCAG 2.1 AA compliance 

  • Developed and implemented a clear contribution model for the Obsidian design system to foster long-term scalability and maintainability, providing documentation guidelines to enable seamless collaboration between designers and engineers, resulting in a 20% reduction in design handoff issues

Net2Phone

Director of Product Design

01/2017 – 11/2018

  • Redesigned Net2Phone’s platform to improve usability, consolidating four products into a seamless enterprise experience, driving user adoption and expanding the customer base by 64.7% 

  • Spearheaded creation of a multi-platform design system to increase development efficiency and consistency, standardizing components and reusable patterns, achieving 100% adoption across 6 cross-functional teams and reducing development time by over 50% 

  • Reimagined enterprise onboarding flow to decrease sales timelines and increase self-service model, simplifying the setup experience for customers to increase subscription revenue by 87% to $5.9M

  • Managed the growth and development of a 30-person design organization, providing mentoring, advanced training, and weekly team critiques resulting in a 30% increase in productivity and 40% reduction in project turnaround time

LiveNinja

Chief Design Officer

01/2011 – 01/2017

  • Spearheaded the product vision and design for LiveNinja’s initial web and mobile applications, launching a fully functional MVP within 3 months and securing $500k in seed funding

  • Recruited, mentored, and scaled a cross-functional team of 8 designers, engineers, and marketers, accelerating product development cycles by 20% and increasing user engagement by 40% within 6 months 

  • Championed a user-centered design approach, conducting user research that informed the improvement of sign-up flows, increasing onboarding speed by 45% and new user registration by 35% 

  • Directed product strategy and evolution over six years, establishing partnerships with companies like Warby Parker, Dyson, Samsung, & Apple, culminating in a successful acquisition by IDT Telecom

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ALFONSO MARTINEZ

Design Leadership That InspiresDesign Leadership That Inspires
Teams and Drives Innovation.Teams and Drives Innovation.

Site Map

Home

About

Contact

Get in Touch

hi@alfonsocreates.com

+1 (561) 855-1679‬

New England, USA

Designed & built by me in Framer.

© 2025 Alfonso Martinez. All rights reserved.

ALFONSO MARTINEZ

Design Leadership That InspiresDesign Leadership That Inspires
Teams and Drives Innovation.Teams and Drives Innovation.

Site Map

Home

About

Contact

Get in Touch

hi@alfonsocreates.com

+1 (561) 855-1679‬

New England, USA

Designed & built by me in Framer.

© 2025 Alfonso Martinez. All rights reserved.

ALFONSO MARTINEZ

Design Leadership That InspiresDesign Leadership That Inspires
Teams and Drives Innovation.Teams and Drives Innovation.

Site Map

Home

About

Contact

Get in Touch

hi@alfonsocreates.com

+1 (561) 855-1679‬

New England, USA

Designed & built by me in Framer.

© 2025 Alfonso Martinez. All rights reserved.